Is coloured cotton sustainable?

Have you heard of Coloured Cotton?

What is Coloured cotton? Coloured Cotton is a type of naturally grown cotton which has been genetically modified with colour. And when it comes to our standard weave and dye process, since it comes with colour, there is no extra water and chemical dye needed in the latter production. Hence, this is definitely a zero pollutant type of fibre.

Because it has been genetically modified, the colour on the cotton looks extremely natural and classic. And also because this fibre is not chemically treated, the yarn itself still remains some cotton seed shell, reflecting its natural texture.

This material is mainly suitable to make casual styles with seasonal trendy touch. Some of the characteristics of Coloured Cotton are:

1. Comfortable
2. Environmentally Friendly
3. Antistatic - quick in regaining moisture
4. Low pill rate
5. Breathable

On the flip side, because coloured cotton is generally modified, it is not a type of organic fabric, hence there is no GOTS Certificate to support it. And the based requirement for Organic Cotton is zero genetic modification and zero peasant.

So, is coloured cotton sustainable? Will you be interested in using this new fibre?